As Albert Schweitzer once famously said 'Success is not the key to happiness. Happiness is the key to success.' And STAR CJ strives for success by bringing that happiness into its consumers' lives.

In tune with its lively nature and aspirations, STAR CJ has been positioned as a 'stylish, intelligent and happy' brand. These values reflect in each facet of the brand and each point of contact with the consumers.

Keen to emulate its business success in Shanghai and accelerate its global footprint, CJ O Shopping entered Tianjin in China in October 2008.

The brands and products on STAR CJ are stylishly in vogue, functionally smart and bring a smile to the consumers by simplifying their lives, transforming the lifestyle and offering breathtaking entertainment, productivity, grooming and aesthetic value. Even the hosts chosen to present each show exude contemporary style, are fitting ambassadors of their product categories and bring the screen to life with their energy. Thoughtful shopping assistance is provided at the call centre and customer-first approach extends to post-delivery resolution of grievances too. All this makes STAR CJ a brand that embodies style, intelligence and happiness, which is reflected in strong ties with our viewers.