STAR CJ Network India Pvt. Ltd. (STAR CJ) is a joint venture between STAR Asia and the South Korean home shopping major, CJ O Shopping Co. Ltd. Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, STAR CJ has launched a 24x7 home shopping channel called STAR CJ Alive to further increase its outreach to viewers and to provide the viewers unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. STAR CJ offers an unmatched, ultra-convenient shopping experience making stylish and intelligent products available at the consumers' doorstep even as it entertains and informs with its unique television programming.
STAR CJ's credo is to deliver genuine value, supreme quality and outstanding service to people through the television and other media, in an entertaining and innovative format. It is a platform where the television viewer gets acquainted with premium products and brands through shows on the channel and can simply call to place an order. The experience does not end here. Over telephone, the shopper is assisted by trained shopping consultants who help her select the best deals to suit her requirements. Once an order is placed, the product is home delivered to the consumer within five days. This simple and convenient service further frees consumers of any anxiety by offering the option to pay via multiple modes of payments like cash on delivery (for purchases up to Rs. 15,000), demand draft, cash remittance and credit card payments (which are fully secured).