Home shopping commonly refers to the electronic retailing/home shopping channels industry that allows consumers to shop for goods while in the privacy of their own home, as opposed to traditional shopping, which requires you to visit stores and shopping malls.
Main advantage of Home Shopping is CONVENIENCE. Convenience includes the overall ease of finding a product, time spent on shopping and minimization of overall shopping effort. Home shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies. Researchers identify convenience as a 'fundamental objective' related to home shopping.
